Vodafone, BT, BSkyB and two Italian companies reported to be in the running for UK's No 4 ISP.
Rupert Wood, Principal Analyst at Analysys Mason, is quoted saying: "The overall retail spend on broadband is not going anywhere, and price erosion and discounting means that even with an increase in subscribers it is not really a growth market – hence the triple play offers bundling in TV, Voice-over IP, laptops and so on. The idea is to use the big scale but low average revenue customer base to drive growth in the other high value area, be that mobile or pay-TV or any other."
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