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Subscriber base of broadband to grow 44%, Analysys Mason study

"Heavy data usage of hundreds of GB a month at affordable prices is leading to the growth in wireline subscribers at 4-5% a year," said Rohan Dhamija, head of India and Middle East for Analysys Mason. 

MUMBAI: Surging demand for data is likely to fuel about 44% growth in the number of wireline broadband subscribers in India in the next four years, according to a market research firm, and trigger intense competition among telecom operators, cable TV providers and standalone broadband service providers for a share of the rapidly growing pie. 

Although consumers are inundated with offers of data on their mobile phones at lower tariffs, demand for data at higher speed in places such as homes, small enterprises, education institutes and offices makes the wireline segment equally relevant in the country. 

Counterpoint Technology Market Research has said that it expects the country's wireline broadband subscriber base to swell to 26.2 million by 2021 from 18.2 million this year, at an annual growth of about 7.6%, with most of the additions likely to be backended as infrastructure expands. 

Wireline broadband includes broadband internet connectivity over fixed cable lines (DSL/ADSL) or fibre optics (fibre to the home or FTTH) networks. 

"Heavy data usage of hundreds of GB a month at affordable prices is leading to the growth in wireline subscribers at 4-5% a year," said Rohan Dhamija, head of India and Middle East for Analysys Mason. 

For instance, some subscribers consume about 200 GB a month to watch long videos such as films instead of short videos that are viewed on mobile phones and for which 10-15 GB that telcos offer is sufficient. "Competition comes from big telcos entering the segment, other ISPs (internet service providers) and local cable operators. With only 6-7% wired broadband penetration in India, there is enough opportunity for everyone to grow in this market," said Bala Malladi, CEO, Atria Convergence Technol .. 

 

 

Read the full article at: https://economictimes.indiatimes.com/tech/internet/subscriber-base-of-broadband-to-grow-44-study/articleshow/62321272.cms