Operator strategies for TV and video: original content, low-budget innovation and strategic priorities

This webinar offers insight on how and why leading operators are investing in original content production and securing exclusive deals, and the market conditions that make such tactics likely to succeed commercially.

The webinar covers key issues including:

  • the changing relative importance of video-on-demand (VoD) and linear content delivery and what this means for video revenue
  • the pros and cons of investing in original content, and how to choose the right content for your business.

Presenter Martin Scott, head of Analysys Mason's Video Strategies research programme, also discusses:

  • content investment with respect to 'originals' and co-productions
  • changing consumer preferences and their impact on service take-up
  • the options that operators have to differentiate their video services.


Martin Scott, Analysys Mason
Principal Analyst, Research martin.scott@analysysmason.com +44 20 7395 9000