What smartphone users really do

Consumer smartphone analytics: capturing value from mobile users

This webinar offers a unique insight into actual smartphone user behaviour, based on data collected from more than 8000 users in Germany, India, the UK and the USA using a passive on-device monitoring app. It identifies the drivers of user engagement on mobile devices and how that engagement is driving mobile data growth based on analysis of this real-world data. We identify the main sources of value and provide recommendations for how this can be converted into commercial success.

The webinar covers key issues, including:

  • the applications and services driving user engagement on smartphones
  • the interplay between cellular and Wi-Fi connectivity
  • the extent to which video services are driving data usage.

Join us for this informative webinar on Wednesday 10 May 2017 at 14:00 BST. The webinar will include a 35 minute presentation, followed by a 10 minute Q&A session.

The data for this research was collected by Verto Analytics.

Who should attend

The presentation will be of interest to mobile operators, vendors, device manufactures, regulators and financial institutions in Europe, India and the USA.


Stephen Sale, Analysys Mason
Research Director, Consumer Services stephen.sale@analysysmason.com +44 20 7395 9000
Martin Scott, Analysys Mason
Principal Analyst, Research martin.scott@analysysmason.com +44 20 7395 9000