This Country Report provides an overview of the key telecoms market indicators and players in Ireland. It also includes a market outlook, focusing on key trends such as: the push by mobile operators to drive revenue growth through smartphone packages and mobile broadband; the 2012 spectrum auctions that are intended to provide renewed impetus for mobile broadband; and the ambitious roll-out of FTTH and FTTC/VDSL by incumbent operator eircom.
Analysys Mason's geographical spread reflects our global client base.
In recent years, Analysys Mason has worked with organisations ranging from the BBC to the Spanish Lottery, and the Indian division of a Fortune 50 technology business to the Jamaican Ministry of Defence. Wherever you operate, whatever the challenge, the chances are we can help.
Analysys Mason’s Asia–Pacific presence includes offices in New Delhi and Singapore
We have offices in Cambridge, Dublin, Edinburgh, Madrid, Manchester, Milan and Paris, as well as our global headquarters in central London
Our Washington DC-based team serves clients in North, Central and South America
By collaborating with other Analysys Mason teams throughout the world, our offices in Asia–Pacific provide cutting-edge TMT expertise to businesses across the region. For example, we’ve recently reviewed a bottom-up mobile cost model developed on behalf of the national regulator by a leading Australian network operator, and advised a major regional technology vendor on the technical and economic case for interactive video. We’ve also developed a growth strategy for an international infrastructure service provider in India, and a mobile banking strategy involving four different markets for a bank in Southeast Asia.
Helping an Asian pay-TV broadcaster to define a value proposition for young people
Supporting a leading Asian mobile operator to identify and short list partners for its business process outsourcing operation
Developing a strategy for a Fortune 500 technology client to reinvigorate its revenue in India
Developing a strategic plan to address and identify the core objectives for broadband deployment in Brunei Darussalam
Assisting a national spectrum authority in Asia to maximise economic and social benefit through efficient allocation and use of radio spectrum
Business planning and negotiation strategy for an MVNO in Thailand
Helping a large private equity fund make the right decision in bidding for an Asian cable operator
Helping the GSMA to understand the benefits that mobile broadband could deliver to India
Identifying opportunities in the mobile value-added services industry in India
Our global headquarters are located in central London, with additional offices in Cambridge, Edinburgh and Manchester in the United Kingdom. Analysys Mason also serves clients across Europe with offices and teams in Dublin, Madrid, Milan and Paris.
In each case, local teams use their local and international knowledge to help clients across Europe and beyond, drawing on specialist expertise from our other offices across the globe.
End-to-end support for PrimeTel's MVNO launch in Cyprus
Predicting the impact of the iPlayer catch-up TV service for the BBC
Supporting Postcomm, the UK postal services regulator, with the costing, pricing and regulation of postal services
Customised research into mobile loyalty, with recommendations and strategies to reduce churn, attract subscribers and increase revenue
Supporting a mobile operator to prepare for award of 800MHz and 2.6GHz spectrum licences
Developing a strategy for award of licences in the 2500-2690MHz band in Denmark
Supporting a mobile operator to prepare for award of 2.6GHz spectrum licence
Our Americas team provides regional coverage as well as product development expertise in specific global segments. For example, we recently forecast the enterprise mobility market for a global carrier and helped assess a global vendor’s position through extensive customer interviews. We also carried out due diligence of a technical platform for digital homes in the USA, and undertook a complete strategic, market and operational review of a private research and education network in the Caribbean.
Helping a South American incumbent fixed and mobile operator resolve an interconnection dispute
Helping a startup company secure funding for its plan to lay a dark fiber network in the East and Midwest portions of the USA
Expert witness in a case involving the bankruptcy of a company offering dark fiber services leveraging electric utility rights of way
Our Dubai office serves clients in the Middle East and Africa
Our Middle East and Africa team has successfully helped numerous operators, investors, regulators and governments across the region, using our expertise to address a huge range of strategic, financial, marketing and regulatory challenges. For example, we supported a Moroccan telco in the preparation of a licence application and helped two mobile operators in Sub-Saharan Africa with a joint project that involved sharing RAN infrastructure. Our team also delivered recommendations for the regulation of interconnection in Kenya, and provided an assessment of network performance KPIs for a Nigerian operator that benchmarked its performance against those of other operators.
Helping a leading mobile operator in one of the largest countries in Africa build a robust revenue and cost-budget model with a 10-year timeline
Helping Zain Saudi Arabia, the third largest mobile operator in the country, secure a massive refinancing deal