Alexandra is Research Director for Analysys Mason's Custom Research group, with responsibility for developing and managing client-specific projects in a range of technical and functional subject areas in telecoms and media. Alexandra's primary areas of specialisation include media and entertainment, mobile telecoms services for both consumer and enterprise markets, and FTTH strategies and services. She previously led Analysys Mason's Consumer Content and Applications research programme. Before joining Analysys Mason, Alexandra was Director of Advisory Services at the international telecoms research firm TeleGeography. Other previous roles include Vice President, Strategic Development at Asia.com, a regional developer of Internet and mobile services and applications, and senior roles in Motorola’s Business Research and Strategy group in Asia, in the telecoms/media /technology division of PA Consulting Group, and as Asia-Pac. Director for Pyramid Research.
Google’s announcement that it will build out open-access FTTH networks in the USA has generated significant interest, and introduces a new potential business model for fibre roll-out.
Electronic invoicing for consumer services is fast becoming the norm for telecoms service providers, who are promoting ‘going green’ as a primary motivation for migration to e-billing. But is it a win–win situation, and how can operators negotiate any consumer concerns?
This report estimates the size of the market for mobile media and entertainment services in the region, forecasting the impact of operator and content provider initiatives, of the spread of 3G and 3.5G, and of the recession on service take-up and subscriber spend.
The promise of free, ad-funded, B2C content and telecoms services has spawned several innovative businesses during the past couple of years. But, as the recent shift in business emphasis of two of the most high-profile players in this area demonstrates, making ad-funded consumer services viable is not as simple as it seems.
The Open Mobile Summit, held in London last month, raised a number of interesting questions about the evolution of the value chain for mobile applications and services. There was much discussion about what ‘openness’ really signifies, and how important it is, in the context of the emerging mobile Internet world.
