Emma Buckland

Emma Buckland (Senior Analyst) manages and is one of the key contributors to Analysys Mason's Telecoms Market Matrix, which tracks and compares telecoms metrics and market shares for all the major fixed and mobile operators in Europe. She is also the manager of, and a key contributor to, Analysys Mason's Core Forecasts research programme, the lead analyst of its Country Reports research programme and a contributor to the Global Growth Markets research programme, which focuses on emerging countries. In addition, she regularly manages customised telecoms KPI benchmarking projects for clients. She has extensive experience in sourcing, collecting, analysing, interpreting, harmonising and presenting telecoms metrics for fixed and mobile operators in the developed economies (Europe, North America and the developed Asia–Pacific region) and in the emerging markets (the Middle East and North Africa, and Central and Latin American countries). Emma has a degree in Engineering from Ecole Centrale de Lyon in France and a post-graduate degree in International Business from Université Paris Dauphine.

Articles by this author

The Central and Eastern European telecoms market: trends and forecasts 2010–2015

22 Jul 2010

Europe and the USA: mobile revenue was at best static in 2009, despite growth in mobile data

25 Jun 2010

Growth in mobile data revenue was unable to compensate for the decline in voice revenue in Europe in 2009, but had a significant impact on the US market. This comment piece compares key metrics on the European market from our Telecoms Market Matrix with data points on the US market.

UK: telecoms market

17 Jun 2010

Telecoms Software CEO Digest April 2010

19 May 2010

This edition of the CEO Digest features an overview of the recently published NEMs network management systems market share report 2009, as well as commentary from the Hewlett-Packard industry analyst event. In addition, you will find articles on how SaaS can benefit BSSs and OSSs, and on how infrastructure sharing can reduce costs for MNOs.

Mobile VoIP: some operators show that there is an alternative to blocking mobile VoIP

18 Dec 2009

Mobile VoIP has been a persistent issue for the industry throughout 2009. The rise of smartphones with downloadable, easy-to-use VoIP applications has prompted a range of responses from industry players. This paper takes a look at the issue from the perspective of MNOs.

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