Helen joined Analysys Mason in April 2007. Her research interests include mobile media and entertainment, mobile payment and mobile broadband. Prior to joining Analysys Mason, Helen was Business Development Manager for an international asset management company, where she was responsible for Europe, Middle East and Africa (EMEA). She has also held positions with Cambridge Investment Research (an independent, Cambridge-based strategy consultancy) and eBay AG. Helen has an MA in Modern Languages from the University of Cambridge.
In this Viewpoint, we look at best-practice lessons from MTN Uganda’s MobileMoney service, which is based on a full commercial partnership between an operator and a financial institution, and is one of the fastest-growing commercial mobile money services in operation.
Electronic invoicing for consumer services is fast becoming the norm for telecoms service providers, who are promoting ‘going green’ as a primary motivation for migration to e-billing. But is it a win–win situation, and how can operators negotiate any consumer concerns?
This report estimates the size of the market for mobile media and entertainment services in the region, forecasting the impact of operator and content provider initiatives, of the spread of 3G and 3.5G, and of the recession on service take-up and subscriber spend.
Mobile application stores (also known as app stores) were a big theme at the Open Mobile Summit 2009 and Mobile Entertainment Market 2009, which Analysys Mason attended in June. We discuss some major themes related to app stores.
