Yanli specialises in mobile media and entertainment, mobile telecoms forecasting particularly for the Western European and East Asian country markets. She has written reports on a wide range of mobile telecoms issues including mobile entertainment, mobile handset evolution, mobile market forecasts and FMC. Before joining Analysys Mason, Yanli worked as a business analyst for Huawei Technologies Co. Ltd., focusing on the analysis of the Chinese telecom market. Yanli has a PhD in strategic management from the University of Southampton.
This report estimates the size of the market for mobile media and entertainment services in the region, forecasting the impact of operator and content provider initiatives, of the spread of 3G and 3.5G, and of the recession on service take-up and subscriber spend.
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Following the phenomenal success of Apple’s App Store, many vendors and MNOs have launched, or are planning to launch, their own stores in an attempt to capitalise on the increasing user demand for mobile applications.
The phenomenal success of Apple’s App Store has encouraged a multitude of vendors and MNOs to launch their own stores in an attempt to capitalise on the increasing demand for mobile applications. This Perspective assesses the variety of initiatives that are underway and determines which strategies MNOs need to adopt to achieve success.
This paper explores the role of handset vendors in the mobile content market.
This report analyses current trends and developments in the Western European mobile market and presents comprehensive forecasts for the region.
