Mike Grant has almost 20 years of experience in the telecoms industry in a variety of senior management roles in operational and consulting environments. He has considerable experience of developing business plans and negotiating market entry strategies within the mobile space. Mike rejoined Analysys Mason from Superscape plc, where, as Vice President of Commercial Affairs, he played a major role in the development of 3D mobile gaming. He was responsible for developing and executing a two-stage strategy which firstly led to the development and adoption of the Java 3D graphics standard for mobile based on Superscape technology, and subsequently led Superscape to a position as the world’s leading 3D mobile games publisher.
Prior to joining Superscape, Mike established and developed the mobile practice of Analysys Mason into one of the foremost advisors in the mobile industry, playing a pivotal role in advising the EU on setting spectrum allocations in Europe and supporting over half of the 3G licensing processes in Europe and Asia in 2000–2001. Previously, he held senior management positions at British Aerospace Communications, the first private organisation to operate public telecoms services in the UK, and was a founder member of the consortium behind the Orange mobile phone business.
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This paper considers the future of the mobile media and entertainment market in the USA.
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