Analysys Mason consultants have designed and implemented leading convergence strategies. Our innovation, quantitative expertise and industry experience has been behind major principles governing the operation of today’s markets.
As an example, we have developed FMC strategies for fixed and mobile operators to compete effectively against in-country incumbent competitors. We have also developed and executed go-to-market plans for FMC propositions, with a focus on proposition, optimal positioning and sales enablers, to drive immediate direct and indirect pull-through revenues.
Our analysis of the opportunity to launch FMC offerings comprises international reviews of initiatives and assessments of the local market environment, as well as a quantitative analysis of the operator’s traffic data. We are able to model the impact of a specific convergent offering on revenues, considering impacts on the average revenue per user (ARPU), churn and incremental gross additional subscribers.
Our broad and deep understanding of commercial, regulatory and technical issues allows us to effectively support our clients to review product propositions, relationships between the parties involved in the service provisioning, technological impact, traffic flows and network routeing, retail and wholesale payment flows and regulatory issues. Our clients benefit from this all-round view by taking faster go-to-market routes, avoiding technical and regulatory pitfalls and maximising the impact of convergent propositions on revenues, margins and churn.
