We work with clients to identify and develop revenue growth strategies that will support quick-win and medium-term (1-2 years) growth objectives. We work collaboratively with our clients and use a clear methodology to support this process.
Key activities include:
- Assessing the scale of the uplift sought (e.g. number of incremental customers per week, % increase in ARPU, % decrease in customer churn).
- Understanding the strategic intent of our clients (e.g. compete, innovate or disrupt in their markets).
- Identifying revenue uplift opportunities relevant to the client (e.g. including new products, enhancing existing products and propositions, pricing, sales and distribution, marketing and promotions, as well as internal initiatives).
- Quantifying the uplift potential of each opportunity (e.g. pricing, customer adoption) based on supporting evidence and proof points.
- Prioritising initiatives based on client strategy, capabilities, level of investment and expected impact.
- Signing off and refining the plan with key client stakeholders.
- Developing the go to market and revenue growth plan (yearly, quarterly, or monthly) to deliver the targeted revenues.
Our recommendations are underpinned by detailed analysis of local market conditions, customer needs, competitor analysis and internal stakeholder feedback. Understanding key learnings and success proof points from best in class initiatives (within the same market or globally) provides underlying support and rationale for our recommendations and revenue impact assessment.
Figure 1: Illustrative outputs: Revnue uplift plan [Source: Analysys Mason]
The scope of our revenue uplift experience includes a wide mix of customer segments including consumer, SME and enterprise across retail and wholesale markets. It also covers and different proposition areas (e.g. voice, data, VAS, consumer and enterprise solutions).
