Analysys Mason helps clients realise significant financial benefits by accelerating the rollout of major network investment programmes. Our heritage and experience in site acquisition processes throughout the world enable us to achieve significant reductions in site deployment programmes.
Our service ensures that speed, cost and quality objectives are achieved, balancing the needs of the site property function with those of RF, transmission, construction and I&C.
Our site acquisition service incorporates swift escalation processes and covers many different wireless technologies. We recommend that this process is run in parallel with the earliest stages of business planning. The key is to develop an effective strategy which considers:
- short- and long-term goals for the property portfolio
- cross-functional network requirements.
Underestimating the problems associated with site acquisition is the single most common reason for network delays and cost over-runs. Typically, acquisition and roll-out strategies fail to identify how to ensure key sites are acquired, and companies fall into the trap of gaining only the easiest sites. More challenging sites consume significant management time, and companies typically fail to refocus management effort on ensuring the core of the deployment programme remains on track.
In order to avoid these pitfalls, Analysys Mason has developed systems and processes that:
- avoid ‘silos’ and have regional teams working cross-functionally to deliver best speed, cost and quality to the network
- delegate and empower agents and local managers to deliver, particularly prior to a launch. This is achieved through translating the strategy document into an effective handbook, containing rate cards, terms with tolerances and escalation paths, advice on how to solve issues, model leases, and governance
- ensure effective management control is retained. Remuneration and incentives for agents are linked to delivering priority sites, not the easiest sites. KPIs are set accordingly to recognise key objectives
- support effective interaction with local and national government on such issues as tower proliferation, site sharing and electronic emissions
- facilitate consultation and communication with external stakeholders. Partnerships will be required with rival network operators, utilities, major portfolio owners and tower companies. However, for initial start-ups, it is crucial to recognise what is and isn’t achievable within the given timescales to avoid high abortive costs.
