Analysys Mason helps clients to assess market opportunities by identifying the addressable market. We use a structured approach considering overall economic, market and technological trends and scenario planning techniques. This includes the development of robust medium- and long-term market forecasts. A top-down approach is usually used to identify the addressable market and the potential revenue opportunity.
In the development of addressable market and market share forecasts, we apply a comprehensive approach considering:
- overall economic, social, market and technological trends
- affordability of the products and services
- the competitive environment
- the characteristics of key market segments
- the impact of regulation
- market size sensitivity analysis to reflect potential market risks.
Analysys often uses scenario planning techniques in its market forecasting work in order to gain a clear understanding of the dynamic forces driving change in the industry.
Click here for further details of our scenario planning work.
Our market sizing forecasts are used by operators to develop and validate their own revenue projections. They also form the basis of our detailed bottom-up operator business planning and marketing planning work as well as due diligence assessments undertaken on behalf of financial institutions.
