Analysys Mason supports established operators and potential new entrants with the development of long-term business plans and shorter-term operating budgets. We have extensive commercial, technical and regulatory expertise which enables us to support the entire business planning and budgeting process.
Our rigorous approach to business planning and budgeting is based on our wealth of international experience across all sectors in the telecoms and media industries in both developed and emerging markets. It includes:
- rigorous and detailed market, technical and cost models
- indepth quantative analysis and diagnosis of key issues
- qualitative model to support arguments
- product strategy and business support requirements for a successful product life-cycle.
Our experience in identifying key revenue and cost drivers in a market, and evaluating the most viable strategic options is key to maximising benefits for our clients.
Our clients use our business models for a variety of purposes in their long-term strategic plans, including:
- strategy development
- new opportunity investment appraisal
- licence/spectrum valuation
- raising of debt.
Figure 1: Business planning and budgeting purposes
[Source: Analysys Mason 2008]
As a result, our business models have enabled operators to evaluate the impact of various market, commercial and technical uncertainties – besides making it possible for operators to quantify the return of investment.
Our budget models are used by our clients as a tool to operate the everyday business of the company by producing monthly budgets and key performance indicators. These budget models enable our clients to set targets and control the operational performance of the organisation as well as review the short-term outlook of the business.
