Our systematic approach to scenario planning has assisted clients in developing effective commercial and regulatory responses to a range of different market outcomes.
Analysys Mason often uses scenario planning techniques in its consulting work and training courses to gain a clear understanding of the dynamic forces driving change in the industry. Analysys Mason’s approach to scenario planning has been used by a range of different fixed and mobile operators and regulators internationally.
Our scenario planning exercises have four main elements:
- identification of key factors and trends, such as regulation, market evolution and technology development, that could affect market outcome
- categorisation of the factors into high impact and high uncertainty. This is typically done alongside the client, so that there is agreement on the main factors affecting the market
- creation of the scenarios: a range of scenarios are built around the high impact/high uncertainty factors. Each scenario is designed to build a challenging but credible view on how the market could develop
- development of strategic responses.
Figure 1: Mapping of impact and uncertainty of key factors [Source: Analysys Mason]
Analysys Mason goes beyond descriptive scenarios to explore the details of business options. We help our clients by:
- designing an efficient planning process that is tailored to meet each client's needs
- facilitating workshops to engage, stimulate and challenge the client team
- analysing the risks and rewards of options in order to support decisions
- managing the process to deliver results on time.
For each of the scenarios, we work with the client to identify the most appropriate response.
Click here for detailed information on our scenario planning service.
