Alexandra is Head of Analysys Mason’s Telecoms Research division. Alexandra is responsible for setting the direction for our global telecoms research, working with our expert analysts and consultants to build new content programmes and develop areas of thought leadership across our Consumer, Networks, Enterprise and Data/Regional practices. Alexandra previously served as Research Director of Analysys Mason’s Custom Research group, where she developed and directed client-specific projects on market, competitive and regulatory issues for a variety of clients including service providers, vendors and regulators. Alexandra’s primary areas of specialisation include media and entertainment, mobile telecoms services for both consumer and enterprise markets, best practice and competitive strategy, and benchmarking. She also established Analysys Mason’s Consumer Content and Applications research programme. Before joining Analysys Mason, Alexandra was Director of Advisory Services at the international telecoms research firm TeleGeography. Her other previous experience includes management roles in Motorola’s Business Research and Strategy group in Asia, in the telecoms/media/technology division of PA Consulting Group, and as Director, Asia–Pacific region for Pyramid Research.