Fran González

Fran leads Analysys Mason's Operational Consulting Practice in Europe and Latin America. He has been with Analysys Mason since 2012 and is based in our Madrid office.

Fran specialises in supporting board-level investment and C-level strategy decision-making in the telecoms sector, drawing on his 18 years of experience of working with operators, investors and financial institutions across Europe, Latin America, Africa, the Middle East and Asia. He has particular expertise in the areas of go-to-market, commercial and operational improvement, customer value management, large transformational programmes and due diligence / business planning – at both strategic formulation and operational execution levels.

He has recently undertaken diverse engagements for international telecoms operators and investors, including: acting as interim 3G launch director for a leading mobile operator in India, leading an EBITDA improvement programme for a mobile operator in North Africa, assessing the five-year capex plan of a telecoms group in Middle East and Africa, reviewing the corporate programmes portfolio for a Latin American fixed and wireless operator that wished to leverage convergence opportunities, and delivering due diligence projects for wireless, broadband and tower companies in Central and Eastern Europe.

Fran has a strong TMT background, having worked for telecoms operators like Retevisión and Telefónica R&D for five years, and having spent more than seven years with global strategy consulting firms Ernst & Young and DiamondCluster. Prior to joining Analysys Mason, he co-founded mmC Group, a telecoms advisory boutique with a focus on emerging geographies, where he was Partner for six years. Fran holds an M.Sc. in Telecommunications Engineering from Universidad Politécnica de Madrid (Spain) and an Executive MBA from IESE Business School (Spain).

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