Kerem leads Analysys Mason's Mobile Services, Mobile Devices and Convergence Strategies research programmes. Kerem advises operators on strategic and tactical decisions on key issues relating to these three programmes, including mobile data monetisation, service design and pricing, customer retention, device sales and multiplay take-up and bundling, especially in the context of fixed–mobile convergence. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the research agenda across multiple programmes and regions. He also led numerous projects around operator strategies, as well as in demand assessment and commercialisation of new products in the consumer and enterprise segments.
Prior to becoming an industry analyst, Kerem was a lecturer on ecommerce at Boston University and a visiting researcher in innovation management at ETH Zürich. His academic content appeared in prestigious global conferences, such as ICIS, ICED and IAMOT, while his work is regularly quoted by media outlets, such as Bloomberg, Gulf News, ITU and Light Reading. He is also a regular speaker at telecoms and IT industry events. He holds an MBA from Clemson University and a PhD in Information Systems from Boston University.