Kerem Arsal

Kerem is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Prior to becoming an industry analyst, Kerem was a lecturer on ecommerce at Boston University and a visiting researcher in innovation management at ETH Zürich. His academic content appeared in prestigious global conferences, such as ICIS, ICED and IAMOT, while his work is regularly quoted by media outlets, such as Bloomberg, ITU, Light Reading and Gulf News. He is also a regular speaker in a number of telecoms- and IT-related industry events. He holds an MBA from Clemson University and a PhD in Information Systems from Boston University.

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