Various pay-TV operators are now embracing OTT services as an extension of their multi-screen services. This Comment highlights how various connected devices can be used by operators both to target more consumers while reducing the cost of service delivery to their own subscribers.
Mark is the lead analyst for Analysys Mason's Customer Care and Service Fulfilment research programmes, which are part of the Telecoms Software research stream. His recent interest areas include customer self-care, automation of fulfillment processes, and data and software architectures for agile, real-time systems. The first 20 years of Mark's career were spent at Bell Laboratories, where he distinguished himself by starting software products for new markets and network technologies and architecting the interaction of BSS/OSSs with the underlying network hardware. Mark was Chief Scientist of Management Systems at Bell Labs, and has also been president of his own OSS strategy consulting company, CMO at the inventory specialist Granite Systems, VP of Product Strategy at Telcordia Technologies, and SVP of Marketing at a network planning software vendor. Mark holds an MPhil and a PhD in physics from Yale University and has received two AT&T Architecture awards for innovative software solutions. He is also an adjunct professor at UMass Lowell in the Marshall School of Management, specialising in business strategy.
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