Various pay-TV operators are now embracing OTT services as an extension of their multi-screen services. This Comment highlights how various connected devices can be used by operators both to target more consumers while reducing the cost of service delivery to their own subscribers.
Morgan Mullooly contributes research for the Spectrum and Wireless Networks research programmes. His primary areas of specialisation include spectrum valuation, LTE strategies and white space technologies. Morgan has a Master’s degree in Philosophy and Public Policy from the London School of Economics.
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