Various pay-TV operators are now embracing OTT services as an extension of their multi-screen services. This Comment highlights how various connected devices can be used by operators both to target more consumers while reducing the cost of service delivery to their own subscribers.
Roz is the lead analyst for Analysys Mason's Middle East and Africa regional research programme. Her primary areas of specialisation are market drivers in growth markets and understanding the opportunities for operators and vendors in these markets. She also specialises in professional services needed to deliver infrastructure services and in network equipment manufacturers. Roz has nearly 20 years' experience in market research, marketing and product management. She spent five years at RHK Inc., where she ran the Switching and Routing programme, and later the Business Communication Services programme. She spent nine years at Motorola, Inc., working in IT product development and radio and mobile phone product management. Roz holds a BA in English from the University of Massachusetts, Amherst and an MBA in Marketing, Management and International Business from the J.L. Kellogg Graduate School of Management at Northwestern University.
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