knowledge centre

Case study: AT&T seeks ‘effortless’ self-service capabilities driven by customer preferences

AT&T finds itself at a “fairly significant crossroads” where consumers are demanding “effortless digital touch points” with the CSP. This Comment discusses AT&T's approach to self-service, which has become an important service feature and a key element of the overall customer experience.

Buy now

USD 999.00

Add to my basket

Login to check if this content is included in your current subscription.

Email us if you have any queries.