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Orange Business Services and Ocean combine fleet management expertise with other IoT capabilities

Michele Mackenzie Principal Analyst, Research

"Orange will use Ocean to position itself as a serious contender in the fleet management market, enter new sectors and develop new applications."

Orange Business Services announced that it was acquiring Ocean, a provider of fleet management services to the French market, in April 2015. The acquisition gives Orange:

  • greater capabilities and scale in the fleet management market
  • field workforce management capabilities
  • a platform that it can use target other vertical markets, such as asset tracking.

Orange had already built a fleet management offering, but through Ocean has acquired a platform that increases the size of its customer base and affords it greater horizontal and vertical capabilities in the IoT market. This article examines the motives behind the acquisition.