19 August 2015 | PDF (2 pages)
Content type: Article
"Orange will use Ocean to position itself as a serious contender in the fleet management market, enter new sectors and develop new applications."
Orange Business Services announced that it was acquiring Ocean, a provider of fleet management services to the French market, in April 2015. The acquisition gives Orange:
- greater capabilities and scale in the fleet management market
- field workforce management capabilities
- a platform that it can use target other vertical markets, such as asset tracking.
Orange had already built a fleet management offering, but through Ocean has acquired a platform that increases the size of its customer base and affords it greater horizontal and vertical capabilities in the IoT market. This article examines the motives behind the acquisition.