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Super-bundling in Poland ties energy, finance, insurance and smart home services into a single bill

Inigo Barker Research Analyst
Martin Scott Principal Analyst, Research

"UPC’s bid for Multimedia Polska, if approved, may stimulate big players to compete and innovate further in a more consolidated market."

Super-bundling in Poland ties energy, finance, insurance and smart home services into a single bill

Operators in Poland have pioneered ‘super-bundles’ that offer more diverse services than a typical multi-play bundle. These extra services have included everything from banking and insurance to energy and security. This comment assesses the varied results of those forays and the associated market sensitivities.