European mobile service revenue declined for the first time in 2009, despite double-digit growth in mobile data revenue in many countries. The overall decrease was small, but it is still a significant milestone. The results were marginally better in the US market, where growth in mobile data revenue was twice as large as that in Europe.
This comment piece compares key metrics on the European market from our Telecoms Market Matrix with data points on the US market – including:
- mobile revenue, split into voice and non-voice revenue
- non-voice mobile revenue, split into SMS and non-SMS revenue.