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Promoting LTE, HSPA+ and 4G in order to maximise their impact

23 December 2011 Content type: Article Tags: Mobile broadband, Mobile content and applications, Wireless networks

Informing consumers of the benefits of LTE may be a challenge, partly because of misleading marketing as to what exactly constitutes 4G. More than 6% of mobile users believe that they already have a 4G handset. This Comment presents an approach to articulating advanced mobile data networks to the mass market.

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