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Iliad (Free) brings its disruptive pricing model to the French mobile market

11 January 2012 Content type: Article Tags: Voice, Mobile broadband

Iliad launched its ‘Free Mobile’ service in France on Tuesday 10 January, becoming the fourth network operator in the country. The service is aggressively priced and threatens to shake up the relatively uncompetitive French mobile market. This Comment assesses the new service and examines its broader implications.

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