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Vodafone’s focus on core services is a pragmatic approach to growing enterprise revenue

Terry van Staden Analyst, Research
Catherine Hammond Principal Analyst, Research

"Vodafone's strategy to use its strength in mobile and IoT to drive growth in fixed connectivity is a pragmatic approach to growing enterprise revenue."

At Vodafone's analyst event in October in London, attendees were presented with a picture of an operator that wants to grow its enterprise business (Vodafone Business) primarily by scaling its core services and competencies. This article looks at Vodafone's approach to growing enterprise revenue and considers its implications.