Apple Card increases the pressure in the payments market, but operators can compete on privacy and trust

Apple’s announcement of Apple Card and its further movement into the payments space shows how this area is growing in importance for digital companies. However, mobile operators will now face challenges due to the entrance of this high-profile competitor with the resources and desire to heavily promote its new offering. This comment examines what the launch of Apple Card means for existing mobile money propositions, how the launch further underlines Apple’s emphasis on privacy as a differentiator and how operators compare with the big tech player.