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Operators’ approaches to customer data monetisation in Europe and the USA are diverging due to regulation

Tom Rebbeck Research Director, Enterprise and IoT
Enrique Velasco-Castillo Senior Analyst, Research

"Regulations in Europe and the USA are moving in opposite directions: telecoms operators in the USA have more freedom in how they use their customers' data than their European counterparts."

Operators have struggled to monetise the significant amounts of customer data that they have. Operators in the USA are increasing their efforts in the advertising market thanks to favourable regulatory developments and significant investments. In Europe, however, the introduction of GDPR makes similar initiatives less likely.