knowledge centre

Fixed–mobile bundle penetration in European markets is mainly driven by competition

Roman Orvisky Senior Analyst, Research

"In most of Western Europe, monthly revenue per FMC account ranges between EUR45 and EUR65."

Fixed–mobile convergence (FMC) is a well-established feature of European telecoms markets, but FMC success (in terms of the number of accounts and the revenue) varies widely, with markets ranging from those that are saturated and relatively expensive, such as Spain, to those with strong growth potential and low pricing, such as Romania. This comment provides an overview of the developments in fixed–mobile bundling in Europe, based on Analysys Mason’s newly developed fixed–mobile quarterly metrics dataset.