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Mobile broadband forecast update 2012–2016: tablets’ contribution grows as USB modem market slows in Europe

Mobile operators will have to transform their pricing and marketing strategies in order to capture high mobile broadband spenders.

Operators need to transform their pricing and marketing strategies to capture high mobile broadband spenders. Multi-device mobile broadband bundles and attractive broadband substitutive offerings will be key to operators’ success during the next five years.

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