Enterprises in emerging markets are keen to use cloud services for many of the same reasons as those in more developed markets: lower costs, greater accessibility and more flexibility. Suppliers serving these markets offer a combination of infrastructure, platforms and applications to support cloud services. This Comment examines the technology challenges of enterprises in emerging markets and introduces our research in this area.
We are interviewing mobile operators to understand the state-of-the-art mobile self-care channels. This Comment focuses on the different mobile channels available, how operators are encouraging users to use them, and the benefits that operators and users derive.
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