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Salesforce: customer engagement

Atul Arora Senior Analyst, Research

"Salesforce's SaaS-based solutions have set the benchmark for communications service providers (CSPs) that plan to transition to cloud-based customer engagement solutions."

Salesforce is a software vendor that provides cloud-based customer relationship management solutions to industry verticals, including communications, finance, insurance, healthcare and the public sector. It was one of the first vendors to offer subscription-based software in the software-as-a-service (SaaS) delivery model, which is increasingly becoming the go-to delivery model for CSPs that want operational agility.

This company profile provides:

  • a company summary
  • a financial analysis
  • analysis of the company's strategic direction
  • product summary
  • an overview of significant customers
  • analysis of strengths, weaknesses, opportunities and threats.