The Romanian mobile sector is larger than the fixed sector in terms of revenue. Fixed infrastructure is poor in rural areas. Fixed broadband adoption is relatively low but growing, and mobile broadband penetration has also risen rapidly. The main players in the Romanian mobile market are the two larger operators Orange and Vodafone. Romtelecom, the fixed incumbent, dominates the fixed voice and DSL markets. The fixed broadband market is highly fragmented, with over 1000 players.
This Country Report provides an overview of the major telecoms market indicators and the major fixed and mobile players in Romania. It also includes an analysis of the market outlook, focusing on the following key trends.
- 3G and 3G+ roll-outs are proceeding apace, and an LTE auction is expected in 2012.
- Intense competition in the broadband market has caused growth in mobile broadband penetration to slow significantly during 2011.
- Fixed operators are focusing on multi-play packages and TV to boost revenue and retain customers.
The data annex was updated on 10 January 2012 with 3Q 2011 data.