The Report
This Country Report provides a comprehensive overview of the key telecoms market indicators and the socioeconomic situation in Spain. It also analyses the strategies of key players in the country's fixed and mobile telecoms markets. In addition, the Report includes a market outlook that focuses on the following key trends and emerging opportunities.
- The recession continued to be the main constraint to operator revenue in 2010.
- Fixed–mobile substitution is not much of an issue for Spanish operators because most are converged players.
- Expected changes in the frequency landscape will affect future mobile technology deployments.
- Triple-play packages based around pay-TV services are becoming more successful in a market with excessive broadband prices.
- Multiple competing fibres to each home remains a (fat) pipe dream.
- The user experience of mobile broadband services has been mixed to date, but growth opportunities persist.
The data annex
The data annex was updated on 3 April 2012 with 4Q 2011 data.
Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Full-year historical figures are supplied for each year since 1999, alongside quarterly figures for the current calendar year. Metrics include the following.
|
Fixed telecoms market
|
|
Mobile telecoms market
|
|
Connections
- PSTN
- ISDN
- VoBB
- broadband (split by access technology: DSL, cable modem, FTTH/B, FWA and other)
- households with voice
- household penetration (for voice and broadband)
- population penetration (broadband)
- unbundled local loops
- main lines digitalised (as a percentage of total narrowband lines).
|
|
Connections (total and split by prepaid and contract)
- penetration (total)
- percentage of activity (total and split by prepaid and contract)
- 3G and above (as a percentage of total).
|
|
Revenue
- service revenue, including nominal growth, revenue per connection per month, and the incumbent's share of revenue
- retail revenue ('spend') - defined as service revenue minus wholesale revenue – as a percentage of GDP, per capita per year and per connection per month.
|
|
Revenue
- service revenue (total and split by prepaid and contract)
- ARPU (total, prepaid and contract)
- data revenue (as a percentage of service revenue)
- retail revenue ('spend'), also as a percentage of GDP and per capita per year.
|
|
Traffic
- fixed-originated minutes.
|
|
Traffic
- mobile-originated minutes.
|
|
Operator-level metrics/market share
- broadband subscribers by major broadband operator (and associated market shares and year-on-year changes)
- DSL connections (total and the incumbent's share).
|
|
Operator-level metrics/market share
- active subscribers (and associated market share)
- proportion of prepaid accounts
- ARPU (total, prepaid and contract)
- service revenue
- data revenue (as a percentage of service revenue).
|