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Pay-TV quarterly metrics 2Q 2017

Martin Scott Principal Analyst, Research

Analysys Mason pay-TV quarterly metrics

The pay-TV market is changing rapidly as consumer expectations and greater price competition exert pressure. Our quarterly metrics, which will continue to expand in coverage during 2017, include market shares, access technology splits and quarterly growth figures for 26 countries. We expect this number to reach more than 30 by the end of 2017.


Each quarter, the following metrics are published for 26 countries and 116 operators (expected to expand during 2017):

  • country-level pay-TV connections, and household penetration rates
  • country-level breakdown of access technologies, including analogue and digital cable TV, IPTV, satellite (DTH) and pay-DTT services
  • operator-level breakdown of retail subscribers and retail revenue.


The spreadsheet contains key metrics for the following countries:

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Montenegro
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • UK.