Keeping track of the rapidly evolving voice market is critical for all players in the telecoms industry, from fixed-line operators fearful of line loss to mobile service providers aggressively pursuing fixed–mobile substitution strategies. We track a range of metrics covering fixed and mobile voice markets.
Figure 1 shows a sample of the data that is published each quarter.
Figure 1: Mobile as a percentage of total outgoing voice traffic, 1Q 2004–2Q 2011 [Source: Analysys Mason, 2011]
![Figure 1: Mobile as a percentage of total outgoing voice traffic, 1Q 2004–2Q 2011 [Source: Analysys Mason, 2011]](/PageFiles/8997/VoiceQM.png)
Each quarter, the following data is published for 30 European countries.
| Fixed voice metrics |
| Subscribers – fixed voice channels |
• total
• of which are narrowband
• of which are VoIP
|
| Revenue – fixed voice retail revenue |
• total
• of which is access revenue
• of which is call revenue |
| Revenue – retail revenue per fixed minute |
|
| Traffic – outgoing fixed voice minutes |
|
| Traffic – outgoing fixed minutes of use (MoU) per channel |
|
| Mobile voice metrics |
| Subscribers – active mobile subscribers |
• total
• of which are prepaid
• of which are contract |
| Subscribers – MVNOs' share of active mobile subscribers |
|
| Revenue – mobile voice retail revenue |
|
| Revenue – retail revenue per mobile minute |
|
| Revenue – voice average revenue per user (ARPU) |
|
| Traffic – total mobile market minutes |
|
| Traffic – outgoing mobile minutes |
|
| Traffic – outgoing mobile MoU per active subscriber |
|
| Total voice market metrics |
| Subscribers – total active mobile subscibers and fixed voice channels |
|
| Revenue – total retail voice revenue |
|
| Revenue – mobile as a percentage of total retail voice revenue |
|
| Revenue – mobile voice premium |
|
| Traffic – total outgoing minutes |
|
| Traffic – mobile as a percentage of outgoing minutes |
|
| Traffic – total outgoing MoU per person |
|