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Digital service opportunities in Europe: trends and forecasts 2017–2022

"The digital verticals analysed in this report could represent combined revenue of EUR3.0 billion in Europe by 2022."

Operators' digital services revenue in Europe is expected to grow at a CAGR of 14% between 2017 and 2022 but this revenue is not guaranteed. Operators need to take firm steps to establish themselves in the value chains of these services – for example by investing to outcompete incumbent players (such as banks for financial services, or regional e-commerce leaders).

This report and data annex provide:

  • regional revenue forecasts for the following vertical markets in Europe:
    • mobile money and payments
    • digital advertising
    • mobile commerce
    • mobile identity management
  • an estimate of the revenue that operators could accrue from each of these verticals
  • analysis of key trends in each vertical market in Europe
  • discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in Europe.