North America telecoms market: trends and forecasts 2023–2028

27 November 2023 | Research

Jakub Konieczny

Forecast report | PPTX and PDF (29 slides); Excel | Americas


"The telecoms market in North America will have very modest revenue growth over the forecast period due to increasing competition in both the mobile and fixed segments."

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Improving fixed broadband penetration and shifting mobile customers to unlimited tariffs will be crucial for revenue growth in the short term, in North America. However, the competitive pressures created by fibre and 5G fixed–wireless access (FWA) service providers and the high take-up of unlimited data plans will limit the opportunity for further revenue growth.

This report and associated data annex provide:

  • a 5-year forecast of around 200 mobile and fixed KPIs for North America and for the two countries in the region
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the two countries
  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between the two countries
  • a summary of results and key implications for mobile and fixed operators.

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Geographical coverage

Region modelled

 

Countries modelled individually

North America (NA)

 
  • Canada
  • USA

Key performance indicators

Connections

  • Mobile:
    • total (handset plus mobile broadband, excluding IoT), total including IoT, business
    • handset: smartphone, basic, smartphone share of handsets
    • mobile broadband
    • total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
    • total and handset: prepaid, contract and prepaid share
    • IoT
    • penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT
  • Fixed:
    • voice: narrowband, VoBB, dial-up
    • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, total business connections
    • penetration: voice, broadband (business sites and households)
  • Pay TV
    • operator, traditional

 

Traffic

  • Outgoing minutes (fixed and mobile), MoU
  • Cellular data and messaging traffic

 

Network-independent metrics

  • GDP
  • Population
  • Households
  • Business sites
  • Exchange rates
 

Service revenue

  • Mobile:
    • total
    • share of GDP
    • per capita per month
    • prepaid, contract, prepaid share
    • 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
  • Fixed:
    • total (retail plus wholesale)
    • share of GDP
    • per capita per month

 

Retail revenue

  • Mobile:
    • total
    • share of GDP
    • per capita per month
    • per GB
    • 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
    • voice, voice per minute
    • data, data per GB 
    • handset: total, voice, messaging, data, prepaid, contract, prepaid share
    • mobile broadband
    • IoT
  • Fixed:
    • total
    • share of GDP
    • per capita per month
    • voice
    • dedicated connections
    • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies
  • ICT services
  • Pay TV
    • operator, traditional

 

Wholesale revenue

  • Mobile
  • Fixed

 

ASPU

  • Mobile:
    • total
    • voice
    • data
    • mobile broadband
    • IoT
    • handset: total, prepaid, contract, voice, messaging, data
  • Fixed:
    • voice
    • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies

 

ARPU

  • Mobile:
    • total
    • prepaid, contract
    • 2G, 3G, 4G, 5G

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