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Pay TV in Central and Eastern Europe: trends and forecasts 2017–2022

Martin Scott Principal Analyst, Research
Roman Orvisky Analyst, Research

"OTT-video-to-the-TV retail revenue will grow by EUR265 million, which equates to about half of traditional pay-TV retail revenue growth."

Pay TV in Central and Eastern Europe: trends and forecasts 2017–2022

OTT video will not notably constrain growth in traditional pay-TV retail revenue in Central and Eastern Europe over the next 5 years. However, OTT video will grow by almost EUR1 billion between 2016 and 2022, compared to EUR657 million for traditional pay TV.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video to the TV
  • forecasts for 8 individual countries and Central and Eastern Europe (CEE) as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

Geographical coverage

Region

Countries

Central and Eastern Europe

Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Turkey.