Pay TV and OTT video in developed Asia–Pacific: trends and forecasts 2020–2025

Total retail revenue from pay-TV and OTT video services in developed Asia–Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the region.

This report provides:

• forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
• forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
• forecasts and in-depth coverage for four individual countries and developed Asia–Pacific as a whole.

Geographical coverage and key metrics