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Connected Consumer Survey 2016: pay TV and video in Europe and the USA

Martin Scott Principal Analyst, Research

"The underlying technologies, usage behaviour and demographics of paid-for video services are changing year-on-year, and operators need to keep up-to-date with these shifts."

Bundles are luring new audiences to pay TV for the first time, primarily through IPTV. In this report, we analyse how this shift affects the technology mix, penetration growth and the demographics of the pay-TV customer bases in Europe and the USA.

This report provides:

  • fresh consumer insights derived from 7250 respondents surveyed in seven different countries
  • insights into the usage behaviour and preferences of pay-TV and over-the-top (OTT) video subscribers
  • information about bundling, retention, changing usage habits and changing demographics for paid-for video services
  • a breakdown of the overlap between OTT video and pay-TV use, and a discussion of the potential substitutive nature of OTT video
  • detailed information about the devices that consumers use to watch video content, and the specifications of some of those devices.


The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7250 respondents.


  • France
  • Germany
  • Poland
  • Spain
  • Turkey
  • United Kingdom
  • USA