This Report explores results from our Connected Consumer Survey that relate to the behaviour and preferences of fixed broadband customers. It was conducted in September and October 2011 across Europe and the USA.
This Report provides:
- an insight into how the roll-out of LTE has had an impact on consumer perceptions of fixed broadband compared with mobile broadband
- suggestions for how converged operators can take advantage of the 37% of fixed broadband subscribers who do not currently take mobile broadband but are interested in, or actively intend to, take the service
- the identity of some of the most (and least) successful service providers in our survey countries, in terms of customer satisfaction
- advice on how customer care, as well as service bundling, can help service providers to improve their customer retention
- suggestions for how service providers can look at their relationship with their customers from different points of view
- steps for identifying how fixed broadband propositions could be tailored to increase engagement with gamers, music-lovers, and heavy video watchers.