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Connected cars: worldwide trends and forecasts 2013–2025

Michele Mackenzie Principal Analyst, Research
Tom Rebbeck Research Director, Enterprise and IoT

"The potential size of the connected car opportunity has generated fierce competition between network owners to take advantage of the early market."

Connected cars banner

Connectivity revenue from embedded and aftermarket applications will represent 54% of total cellular M2M connectivity revenue by 2025 – USD12 billion. The connected car market will be key to cellular M2M revenue generation for many mobile network operators (MNOs).

This report provides:

  • in-depth analysis of embedded and aftermarket growth scenarios
  • numbers of embedded, aftermarket and tethered connections during 2013–2025
  • embedded and aftermarket connectivity revenue during 2013–2025
  • regional analysis of the connected car market
  • data for 74 country markets in the data annex.



Key metrics

  • Central and Eastern Europe (CEE)
  • Developed Asia–Pacific (DVAP)
  • Emerging Asia–Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)


  • Connected car device connections
  • Connected car connectivity-related average revenue per connection (ARPC)
  • Connected car connectivity-related revenue
  • Three types of connectivity within the Automotive sector
    • Aftermarket
    • Embedded
    • Tethered