Forecasts for enterprise mobile data services in Europe provides a comprehensive overview of the enterprise mobile data market, which has significant growth potential. The report identifies drivers that will make this market take off, and discusses the obstacles that have inhibited it in the past. The report examines the potential market for applications; it evaluates the relative importance of horizontal applications, such as salesforce.com, vertical-sector applications, such as logistics and field-force automation, and the role of machine-to-machine communication using SIM cards.
Retail spend on mobile data services to 2013 is forecast for email, applications and mobile broadband, including spend on services, terminals, equipment and support, covering managed services and systems integration, resulting in over 4000 data points. The data annex shows numbers of individual users and user organisations, and spend in a number of categories, including:
- size of enterprise: large (500+ employees) or SME (0–499 employees)
- country/region: France, Germany, Italy, Spain, Sweden, UK and Western Europe
- email, applications and mobile broadband
- devices
- support, including hosting, integration, maintenance and monitoring
- mobile network services
- ARPU
- spend per organisation.
The report draws on in-depth interviews with prominent players in the market, and on enterprise procurement experience, to answer your key questions:
- What is driving the enterprise data services market?
- Which applications have the most potential for revenue growth?
- How can operators make the most of email and expand its usage?
- Which horizontal applications should be prioritised?
- How can applications be productised for a wider market?
- Which vertical market applications have most potential?
- How important are machine-to-machine communication and GPS?
- How should operators put together a managed applications offering?
- How should operators offer hosted applications?
- Who will be the most valuable partners?