Value chains in the US mobile media and entertainment market are highly diverse and constantly evolving, as players in this market experiment with new business models in an effort to find the best opportunities. Understanding which types of business model are being established in each of the mobile media service sectors is critical to maximising revenue.
The mobile media and entertainment (MME) market in the US is developing quickly, but the rush to establish a presence in the market has created significant uncertainty over what revenue models are viable, which types of relationship will be profitable, and how value chains and pricing models are structured within the key MME service sectors.
Mobile media and entertainment in the US: value chains and pricing models is designed to help carriers, content and applications providers, media companies, equipment vendors and investors understand the revenue opportunities in the developing US MME market.
This 100-page report discusses the state of the US MME market and analyses the various business models that are emerging in the following sectors:
- mobile music
- mobile TV and VoD
- mobile games
- mobile social networking and user-generated content
- mobile adult services
- mobile personalisation
Key issues addressed in the report include:
- What is the status of the US MME market and who are the key players?
- When and how is the off-deck content market likely to develop in the US, and what impact will this have on business models?
- How are MME value chains for the various services on offer structured now, and how are they likely to evolve?
- How are operators and content providers pricing MME services, and how are these pricing models expected to develop over the short to medium term?
- To what extent will MME revenue models in the US mimic those for the Internet, cable TV and/or broadcast TV?
- How can companies position themselves to be significant and profitable players in the US MME market?