Benchmarking reveals major differences in the performance of mobile operators worldwide, both within and between countries. However, it is critical to understand the reasons for these differences if organisations are to learn from them. This report studies the most important measures of mobile operator success in order to identify the best-in-class performers and reveal how they have achieved success.
The report benchmarks a wide range of operators across Europe, Asia and the USA in terms of key performance metrics, including EBITDA, OIBDA, voice and data ARPU, service usage, churn and the ability to offer fixed broadband services and converged services. As well as considering the performance of operators in individual countries, the report studies the portfolios of multinational mobile operators across multiple markets and benchmarks the quality of their global portfolios.
Mobile operator performance: ARPU, churn, diversification and globalisation answers your key questions:
- What are the key business measures that have determined the success of mobile operators and which will do so in the future?
- How do mobile operators around the world compare against the key measures, in terms of both absolute performance and improvement over the last two years?
- What can be learned from the most successful operators?
- How have operators achieved success and can it be replicated?
