As can be seen from the various operators that recently launched services in the region, there continues to be considerable growth potential for the pay-TV markets in Central and Eastern Europe (CEE), because of the high percentage of viewers still remaining on legacy analogue platforms. However, with so many players vying to upgrade consumers to digital TV services, there will inevitably be winners and losers in the run up to the analogue switch-off.
Pay TV in Central and Eastern Europe: market sizings and forecasts 2009–2014 provides a detailed breakdown of pay-TV households and spend in CEE by service platform and subscription type. The Excel data tables of forecasts make this report ideal for those who want detailed estimates for particular countries, market segments, technologies or services. The data will be accompanied by a slide pack that contains information on methodology, definitions and assumptions, along with 30 minutes of analyst support.
Pay TV in Central and Eastern Europe: market sizings and forecasts 2009–2014 provides data to answer your key questions:
- What is the size of the opportunity for telecom operators in the pay-TV market? How will this differ from market to market?
- Can cable operators maintain their share of the pay-TV market in light of increasing competition?
- How will hybrid IPTV/DTT services affect the pay-TV subscription mix? What are the prospects for PPV/VoD spend?
- Will spend on premium subscriptions continue to drive overall pay-TV spend?
- What impact will the analogue TV switch-off and DTT adoption have on the pay-TV market?
Forecasts of total spend, service penetration, and average spend per site (ASPS) are presented for CEE as a whole (excluding Russia and other CIS countries), as well as seven individual countries and one region:
- the Baltics (Estonia, Latvia and Lithuania)
- Bulgaria
- Czech Republic
- Hungary
- Poland
- Romania
- Slovakia
- Slovenia.
The number of pay-TV households, spend and ASPS are broken down by the following service platforms:
- Cable (analogue and digital)
- DTH
- IPTV (hybrid and ‘pure’)
- Pay-DTT.
Pay-TV households are also divided into three types of subscription:
Pay-TV spend is also split into the following categories:
- Basic subscription
- Family subscription
- Premium subscription
- PPV/VoD services.